In response to the changes underway in the agricultural sector, SCAEL started an information system (IS) re-engineering project. The ongoing issues to be addressed included more stringent regulatory obligations, the emergence of new digitally-savvy competitors, and the difficulties in striking a sound financial balance using the cooperative business model.
In this customer reference, Julien Malherbe, the driving force behind the transformation project in SCAEL’s IT department, shares his experience and his advice.
Find out in this interview:
- The stages in the IS re-engineering
- SCAEL target mapping
- Putting a 360° picture of the farming business in place.
- The best practices adopted by the IT department for this project
- What are the points to watch for an organisation initiating its process digitalisation?
The issue resolved
Better knowledge of its members and an optimised UX
One of the fundamentals in building SCAEL’s future was to establish how to structure and support our territorial coverage using the best that digital can offer. We decided to build an omnichannel strategy to eliminate single contact points and provide the right level of services to our farmers.