CUSTOMER FEEDBACK
How did Loto Québec implement a single customer view to improve marketing performance ?
CUSTOMER FEEDBACK
When Loto Québec discovered that more than twenty different systems held data on its customers, it became obvious that this data needed to be unified to improve the performance of the company’s marketing activities.
It was soon clear that an MDM (Master Data Management) system was the most appropriate response and Blueway’s solution was selected under a tendering procedure for its potency and implementation speed.
The issue resolved
Centralisation of data for 4.5m lottery players to provide a single customer view
The benefits gained
Reliable customer data and an agile information system
It goes without saying that the Single Customer View (SCV) is a cornerstone project because the information it holds is a goldmine for business intelligence and marketing teams, who will have access to a precise portrait of Loto Québec’s customers…
Read more details about the firm’s experience and the benefits gained by downloading Quebec lottery’s success story.
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