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Digital transformation to boost your margins and agility

Changes in consumer behavior and the emergence of disruptive competition were brought about by the advent of the Internet. This upheaval has directly accelerated the digital transformation of retailers, not only in their customer relations, but also across the entire value chain. Given the critical importance of margins in the retail sector, it’s impossible to ignore this enormous opportunity for optimization!

Information systems are increasingly being opened up to the outside world: with suppliers, of course, to optimize sourcing and CAM, but also with new partners, as evidenced by the mergers between historic distributors and new digital players.

As a result, retailers are implementing global transformation plans at enterprise architecture level. They impact on multiple dimensions: organization, IS, governance, human resources… and require a coherent, global and not fragmented response.

The challenges of the evolution
of digitalization in retail

Brand image, disruptive competition, omnicanality, product portfolio explosion… practices are evolving at every level. While the notion of omnichannelity is often perceived at the level of the customer journey, the transversality and continuity of information and internal processes between all departments and with the ecosystem are also essential!

How to upgrade your information system?

Specific development, abandonment of applications… There’s a lot of business software out there, and you no longer want to be dependent on the legacy of your Information System.

Standardize internal inter-application exchanges

Urbanizing your Information System by setting up an application bus will organize and make reliable data exchanges between all your business applications.

How to structure data?

Transcodification, PIM, reliability, multilingualism… Your product portfolio is becoming global, and local variations are multiplying to meet specific needs. You need to structure all your repositories!

Consolidate your repositories

Controlling data throughout the product lifecycle means having a product MDM connected to all your IS applications.

How do you add value to business processes?

ERP, WMS, CRM, PIM… beyond verticalized applications, you want to add value to business processes. They need to be cross-departmental and cross-application in order to reinforce collaboration across the organization.

Structure your business processes

Business Process Management enables all flows and processes to be modeled, documented, controlled and traced.

How can we encourage exchanges between departments?

Exchanges with your ecosystem are becoming more and more important, and contribute to your competitiveness. You also want to do more with less, deferring data entry to suppliers while guaranteeing accuracy.

Co-building with your ecosystem

The combination of an application bus within your IS and API Management to expose data secures information sharing and supports the implementation of cross-functional flows between your IS and those of your partners.

What are the methods and solutions for the digital transformation of retail?

Verticalized tools (PIM, PLM, ERP, WMS, CRM, CMS…) provide a specific response to a precise need. However, it is the urbanization of the Information System, both internally and with your ecosystem, that is the key to supporting your corporate strategy and transformation plans.

Indeed, each functional brick has a defined place in your Information System, and a mistake often encountered is to seek to extend the functional perimeter of certain bricks beyond their capacity. A PIM will never be an MDM!

You need to take a pragmatic approach to your problems, while implementing a strategy and solutions that will enable you to take a long-term view and adapt to your new challenges and the evolution of your organization.

The Phoenix data platform for digital retail transformation

Since the creation of Blueway, we’ve been helping supermarkets, hypermarkets, hypermarkets and DIY stores meet the challenges of urbanizing and standardizing their information systems and processes. While we offer IT solutions, our conviction has always been to do so in the service of business and human challenges:


Unlock new areas of margin

through automation and process optimization.


Restore agility

to your business processes and exchanges between departments and subsidiaries.


Guarantee the quality

and uniqueness of your product portfolio data, while supporting its internationalization.


Optimize your sourcing

and open up your IS to your suppliers through portals. In this way, your IS becomes a co-creator of value!

The Phoenix platform: a 360° response to the Data challenges of retail players

Blueway brings you a solution that’s just right for retail. Our platform includes all the facets needed to urbanize and open up your Information System: BPM, MDM, ESB and API Management. Complementing these four dimensions is the only way to guarantee an application-independent, agile Information System.

Our modular platform will manage your repositories, model your cross-functional processes and interconnect your IS. Beyond internal rationalization, API Management offers prodigious time savings: supplier empowerment, co-creation of value and innovation, anticipation, supervision and analysis…

Data Platform Phoenix : DQM, MDM, BPM, ESB, Data Catalog
Would you like to find out more
about our retail offers?

Some of our use cases
in the Retail sector

Standardizing data collection

Standardize and harmonize data from various sources to ensure consistency, quality and ease of integration into the master data management system.

Enhancing the customer experience

Enrich and unify customer data from different sources to offer a single, coherent view, enabling an optimized, personalized customer experience.

Continuity of information from stock to distribution

Ensure seamless and efficient synchronization of inventory data, guaranteeing smooth supply chain management from product availability to delivery.

Inventory synchronization for e-commerce

Maintain constant and accurate updating of stock levels across sales channels, ensuring a smooth and reliable shopping experience for customers.

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Frequently asked questions about the digitalization of retail

Data repositories are essential in the B2B retail context, as they enable the centralization and unified management of information on products, customers, transactions and inventory. By consolidating this data from different sources, repositories guarantee its quality, integrity and accessibility, facilitating decision-making, predictive analysis and the personalization of offers for B2B customers.
The decompartmentalization of information systems in the B2B retail sector implies the integration and interoperability of the various applications and systems used by companies. By adopting a service-centric approach and implementing modern architectures such as APIs and microservices, companies can streamline their business processes, foster collaboration between departments and partners, and increase their agility to meet market demands.
Business process management (BPM) is essential to the digitalization of B2B retail, as it enables business processes to be modeled, automated and optimized along the entire value chain. By using BPM tools, companies can identify and eliminate inefficiencies, standardize workflows, and improve visibility and control over all operations, resulting in better responsiveness to customer requests, reduced costs and increased customer satisfaction.