Manage high volume
In this digital age, it is now essential not to stop at the boundaries of your information system, but to make use of web mining solutions to gather the large amount of high added-value data on the web, and incorporate it into your master data.
Exploiting big data in your data lake vastly increases the possibilities for analysis, and opens new horizons to make for better decision-making.
01Points of attention
The benefit of incorporating big data into business processes and data lakes
By including large volumes of data not only from your own information system but also from the web, you can respond to complex issues such as :
Keep track of key opinion leaders
The key people in a given field, the projects they are working on, and the stakeholders investing in them.
Integrate market data using strategic intelligence gathering
Keep abreast of events affecting your customers and detect business opportunities to pass onto sales teams, or monitor changes in competitors and their plans, to supplement your marketing master data.
Start open innovation
Identify trends and stakeholders in a nascent market.
Manage risks
Continuously analyse customer and supplier risks and carry data over into your ERP and CRM master data repositories, and issue warnings sufficiently early to allow staff to anticipate risks.
Beyond the technical architecture, the analysis of big data and data lake project requirements need to align with the corporate strategy, and follow the same logic as the organisation’s functional rules.
02METHODS AND SOLUTIONS
How Oxway greatly simplifies the inclusion of data from big data sources in a data lake
Oxway is a solution based on Blueway and Ixxo Web Mining technologies to provide a fully-featured process, based on leveraging the results of comprehensive strategic intelligence gathering.
Joining this innovative technology to the Blueway platform enables the business objectives surrounding big data and the data lake to be achieved quickly :
Modelling software serves to structure the process and the project scope in line with the desired objectives. It accelerates and records the big data design phases.
Big data infrastructure is updated using data from the business’ own information system plus content from the web (deep web, open data, social media, etc.). Strategic data is collected, indexed and analysed, transforming raw data into smart data
To overcome the hurdles of large volumes and massive variety in order to read big data clearly, Oxway returns its findings in the form of customisable dashboards and interactive, dynamic data mapping.
The objective is always to deliver the right information to the right person at the right time, whether it comes from the information system or from big data
03THE BLUEWAY SOLUTION
Its business focus makes Oxway a unique product on the big data and data lake market
Oxway’s solution targets the meeting of business needs, and makes use of Ixxo’s tried-and-tested web mining technologies which ensures a quick set-up and delivers an invaluable graphical analysis of results.
Oxway is the first software to rationalise access to big data and data lake functionalities by giving them a business-oriented dimension. It provides invaluable tools to build and then analyse massive volumes of very different data, to assist operational departments.
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