MDM versus PIM white paper :
bitter rivals or a dream team ?

In a world where products change at great speed, and where product ranges are constantly expanding, Marketing and Procurement departments have had to face new challenges around how their product catalogue update, communication and distribution procedures work. Ever shorter lifecycles mean products have to be specified in no time, and demand increased agility to produce versions appropriate to each distribution channel.

Two main categories of product management toolkits have emerged to help solve these problems, namely MDM (Master Data Management) and PIM (Product Information Management) systems. But where does each work best? What are their limitations and differences?

In this white paper, we will be suggesting a down-to-earth approach to assessing your requirements and helping you to make the right choices.

In this MDM versus PIM white paper, we will explain:

  • What are the aims of PIM and MDM systems, and when are they used?
  • PIM versus MDM – where does each work best? What are their limitations and differences?
  • Under what circumstances is each of them the more appropriate choice?
  • What are the risks and pitfalls in implementing PIM without first implementing MDM?
  • How does a PIM or MDM implementation work?

Find all the answers by downloading our practical white paper on MDM and PIM systems.