- Success Story
Loto Quebec deploys an MDM solution to optimize customer data quality for its casinos
The Société des casinos du Québec (SCQ) aims to achieve a single view of the customer by consolidating information from online gaming and its casinos. To meet this need, SCQ and its IT department initiated a request for proposals to acquire a Master Data Management (MDM) system, enabling the matching of data from various sources.
Benefits:
- Enhanced reliability of customer data
- Increased agility of the information system.
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"Blueway offered three major advantages: expertise in managing complex data matching, high availability of resources, and the flexibility of an SME to adapt to the needs of our organization."
"The information contained in our Single Customer Repository (SCR) is a goldmine for our business intelligence and marketing teams."
