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Loto Quebec deploys an MDM solution to optimize customer data quality for its casinos

The Société des casinos du Québec (SCQ) aims to achieve a single view of the customer by consolidating information from online gaming and its casinos. To meet this need, SCQ and its IT department initiated a request for proposals to acquire a Master Data Management (MDM) system, enabling the matching of data from various sources.

Benefits:

  • Enhanced reliability of customer data
  • Increased agility of the information system.

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