{"id":66165,"date":"2024-10-18T10:13:53","date_gmt":"2024-10-18T08:13:53","guid":{"rendered":"https:\/\/www.blueway.fr\/?post_type=actualites&#038;p=66165"},"modified":"2025-08-01T17:59:29","modified_gmt":"2025-08-01T15:59:29","slug":"new-visual-identity","status":"publish","type":"actualites","link":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity","title":{"rendered":"Blueway&#8217;s new visual identity and revamped website"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66165\" class=\"elementor elementor-66165 elementor-65936\" data-elementor-post-type=\"actualites\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f41ec84 e-flex e-con-boxed e-con e-parent\" data-id=\"1f41ec84\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-472cfef2 elementor-widget elementor-widget-text-editor\" data-id=\"472cfef2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Blueway, we are always striving for innovation, and this season marks a significant turning point for us. After several months of reflection and hard work, we are pleased to unveil our new graphic identity along with the complete redesign of our website.<\/p><p>These changes reflect our desire to simplify, modernize, and energize Blueway&#8217;s image, ensuring it perfectly aligns with who we are today and where we are headed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4033e1 elementor-widget elementor-widget-video\" data-id=\"c4033e1\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/8IGyRWx5mYA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77aa2c0 elementor-widget elementor-widget-text-editor\" data-id=\"77aa2c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>A sleek and impactful logo<\/h2><p>Our new logo reflects our transformation: simple, modern, and striking. By removing unnecessary details, we\u2019ve focused on the essentials, creating a clearer and more memorable visual.<\/p><p>This change represents our commitment to making our solutions even more accessible and efficient for our clients.<\/p><h2>A brighter and more vibrant color palette<\/h2><p>Our signature blue has evolved! Now brighter, it embodies the energy and modernity that define Blueway. We&#8217;ve also introduced vibrant new colors into our visual identity to enrich our image and reflect our dynamism.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac857dd uael-header-sticky-no uael-border-yes elementor-widget elementor-widget-uael-table\" data-id=\"ac857dd\" data-element_type=\"widget\" data-widget_type=\"uael-table.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div itemscope class=\"uael-table-wrapper\" itemtype=\"http:\/\/schema.org\/Table\">\n\t\t<table id=\"uael-table-id-ac857dd\" class=\"uael-text-break uael-column-rules uael-table\" data-sort-table=\"no\" data-show-entry=\"no\" data-searchable=\"no\" data-responsive=\"no\">\n\t\t\t\t<thead>\n\t\t\t\t\t\t\t\t\t<th data-sort=\"0\" class=\"sort-this elementor-repeater-item-99f43f9 uael-table-col uael-table-head-cell-text\" scope=\"col\">\n\t\t\t\t\t\t\t<span class=\"sort-style\">\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">BLUE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t<th data-sort=\"1\" class=\"sort-this elementor-repeater-item-5b0c4a7 uael-table-col uael-table-head-cell-text\" scope=\"col\">\n\t\t\t\t\t\t\t<span class=\"sort-style\">\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">GREEN<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t<th data-sort=\"2\" class=\"sort-this elementor-repeater-item-1d2851b uael-table-col uael-table-head-cell-text\" scope=\"col\">\n\t\t\t\t\t\t\t<span class=\"sort-style\">\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">ORANGE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t<th data-sort=\"3\" class=\"sort-this elementor-repeater-item-72682d4 uael-table-col uael-table-head-cell-text\" scope=\"col\">\n\t\t\t\t\t\t\t<span class=\"sort-style\">\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">AZURE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t\t\t\t\t<th data-sort=\"4\" class=\"sort-this elementor-repeater-item-38819fa uael-table-col uael-table-head-cell-text\" scope=\"col\">\n\t\t\t\t\t\t\t<span class=\"sort-style\">\n\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">YELLOW<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/th>\n\t\t\t\t\t\t\t\t<\/thead>\n\t\t\t\t<tbody>\n\t\t\t<!-- ROWS -->\n\t\t\t\t\t\t\t\t\t\t<tr data-entry=\"1\" class=\"uael-table-row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-dd518ed\" data-title=\"BLUE\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">CMYK : 88 \/ 058 \/ 000 \/ 000 <br>\nRGB : R13 G96 B194 <br>\nHEX : #0D60C2<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-44efd2e\" data-title=\"GREEN\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">CMYK : 074 \/ 002 \/ 031 \/ 000 <br>\nRGB : R000 G176 B185 <br>\nHEX : #00B0B9<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-610401f\" data-title=\"ORANGE\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">CMYK : 000 \/ 065 \/ 062 \/ 000 <br>\nRGB : R254 G120 B088 <br>\nHEX : #FE7858<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-04579bf\" data-title=\"AZURE\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">CMYK : 074 \/ 030 \/ 000 \/ 000 <br>\nRGB : R019 G150 B243 <br>\nHEX : #1396F3<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<td class=\"uael-table-col uael-table-body-cell-text elementor-repeater-item-ec2cf8e\" data-title=\"YELLOW\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-table__text-inner\">CMYK : 004 \/ 020 \/ 075 \/ 000 <br>\nRGB : R248 G205 B083 <br>\nHEX : #f8cd53<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/td>\n\t\t\t\t\t\t\t\t\t<\/tbody>\n\t<\/table>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782ef3f elementor-widget elementor-widget-text-editor\" data-id=\"782ef3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: 'DM Sans'; font-size: 18px; font-weight: 400; text-align: var(--text-align);\">Cette nouvelle palette se retrouve dans tous nos supports de communication, et bien s\u00fbr, sur notre nouveau site.<\/span><\/p><h2>A Completely Redesigned Website<\/h2><p>The changes don\u2019t stop at the visual identity. Our website has been completely revamped to offer you an optimized user experience. Navigation has been simplified, information is more accessible, and everything has been designed to meet your needs in just a few clicks.<\/p><p>Our goal with this redesign is to make your experience smoother while delivering maximum value. Feel free to explore our new features, particularly the public sector section, and share your feedback with us!<\/p><p><strong>With this new visual identity and a fully redesigned website, Blueway continues to move forward with determination toward the future. We remain committed to our mission: to provide you with the best data management solutions, while adapting to new market demands.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>At Blueway, we are always striving for innovation, and this season marks a significant turning point for us. After several months of reflection and hard work, we are pleased to unveil our new graphic identity along with the complete redesign of our website. These changes reflect our desire to simplify, modernize, and energize Blueway&#8217;s image, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":65949,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"mise-en-avant":[],"types-actualites":[],"class_list":["post-66165","actualites","type-actualites","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blueway: new graphic identity and redesigned website<\/title>\n<meta name=\"description\" content=\"Blueway reveals its new graphical identity and redesigned website. This new branding reflects our mission and values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blueway: new graphic identity and redesigned website\" \/>\n<meta property=\"og:description\" content=\"Blueway reveals its new graphical identity and redesigned website. This new branding reflects our mission and values.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity\" \/>\n<meta property=\"og:site_name\" content=\"Blueway - \u00e9diteur de la data Platform Phoenix\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BluewaySoftware\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T15:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@bluewaybpm\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity\",\"url\":\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity\",\"name\":\"Blueway: new graphic identity and redesigned website\",\"isPartOf\":{\"@id\":\"https:\/\/www.blueway.fr\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png\",\"datePublished\":\"2024-10-18T08:13:53+00:00\",\"dateModified\":\"2025-08-01T15:59:29+00:00\",\"description\":\"Blueway reveals its new graphical identity and redesigned website. This new branding reflects our mission and values.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#primaryimage\",\"url\":\"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png\",\"contentUrl\":\"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png\",\"width\":880,\"height\":495,\"caption\":\"Nouvelle identit\u00e9 visuelle et site web\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.blueway.fr\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blueway&rsquo;s new visual identity and revamped website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.blueway.fr\/en#website\",\"url\":\"https:\/\/www.blueway.fr\/en\",\"name\":\"Blueway\",\"description\":\"\u00c9diteur de la Data Platform Phoenix\",\"publisher\":{\"@id\":\"https:\/\/www.blueway.fr\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.blueway.fr\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.blueway.fr\/en#organization\",\"name\":\"Blueway\",\"url\":\"https:\/\/www.blueway.fr\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.blueway.fr\/en#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.blueway.fr\/wp-content\/uploads\/Logos\/Blueway\/logo-blueway-centre-tagline-bleu-gris-4.png\",\"contentUrl\":\"https:\/\/www.blueway.fr\/wp-content\/uploads\/Logos\/Blueway\/logo-blueway-centre-tagline-bleu-gris-4.png\",\"width\":2560,\"height\":1819,\"caption\":\"Blueway\"},\"image\":{\"@id\":\"https:\/\/www.blueway.fr\/en#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BluewaySoftware\/\",\"https:\/\/x.com\/bluewaybpm\",\"https:\/\/fr.linkedin.com\/company\/blueway-software\",\"https:\/\/www.youtube.com\/@BluewaySoftware\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Blueway: new graphic identity and redesigned website","description":"Blueway reveals its new graphical identity and redesigned website. This new branding reflects our mission and values.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity","og_locale":"en_US","og_type":"article","og_title":"Blueway: new graphic identity and redesigned website","og_description":"Blueway reveals its new graphical identity and redesigned website. This new branding reflects our mission and values.","og_url":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity","og_site_name":"Blueway - \u00e9diteur de la data Platform Phoenix","article_publisher":"https:\/\/www.facebook.com\/BluewaySoftware\/","article_modified_time":"2025-08-01T15:59:29+00:00","og_image":[{"width":880,"height":495,"url":"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@bluewaybpm","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity","url":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity","name":"Blueway: new graphic identity and redesigned website","isPartOf":{"@id":"https:\/\/www.blueway.fr\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#primaryimage"},"image":{"@id":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#primaryimage"},"thumbnailUrl":"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png","datePublished":"2024-10-18T08:13:53+00:00","dateModified":"2025-08-01T15:59:29+00:00","description":"Blueway reveals its new graphical identity and redesigned website. This new branding reflects our mission and values.","breadcrumb":{"@id":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#primaryimage","url":"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png","contentUrl":"https:\/\/www.blueway.fr\/wp-content\/uploads\/bannieres\/actualites\/actu-nouvelle-charte.png","width":880,"height":495,"caption":"Nouvelle identit\u00e9 visuelle et site web"},{"@type":"BreadcrumbList","@id":"https:\/\/www.blueway.fr\/en\/actualites\/new-visual-identity#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.blueway.fr\/en"},{"@type":"ListItem","position":2,"name":"Blueway&rsquo;s new visual identity and revamped website"}]},{"@type":"WebSite","@id":"https:\/\/www.blueway.fr\/en#website","url":"https:\/\/www.blueway.fr\/en","name":"Blueway","description":"\u00c9diteur de la Data Platform Phoenix","publisher":{"@id":"https:\/\/www.blueway.fr\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.blueway.fr\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.blueway.fr\/en#organization","name":"Blueway","url":"https:\/\/www.blueway.fr\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.blueway.fr\/en#\/schema\/logo\/image\/","url":"https:\/\/www.blueway.fr\/wp-content\/uploads\/Logos\/Blueway\/logo-blueway-centre-tagline-bleu-gris-4.png","contentUrl":"https:\/\/www.blueway.fr\/wp-content\/uploads\/Logos\/Blueway\/logo-blueway-centre-tagline-bleu-gris-4.png","width":2560,"height":1819,"caption":"Blueway"},"image":{"@id":"https:\/\/www.blueway.fr\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BluewaySoftware\/","https:\/\/x.com\/bluewaybpm","https:\/\/fr.linkedin.com\/company\/blueway-software","https:\/\/www.youtube.com\/@BluewaySoftware"]}]}},"_links":{"self":[{"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/actualites\/66165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/types\/actualites"}],"author":[{"embeddable":true,"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":4,"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/actualites\/66165\/revisions"}],"predecessor-version":[{"id":66169,"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/actualites\/66165\/revisions\/66169"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/media\/65949"}],"wp:attachment":[{"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/media?parent=66165"}],"wp:term":[{"taxonomy":"mise-en-avant","embeddable":true,"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/mise-en-avant?post=66165"},{"taxonomy":"types-actualites","embeddable":true,"href":"https:\/\/www.blueway.fr\/en\/wp-json\/wp\/v2\/types-actualites?post=66165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}